See bottom of page for links to chapter notes for exam 2 and 3

Chapter 1:  Human Communication:  What and Why  (pp.1-29)

What is Communication?

The textbook defines communication: "The process of creating meaning through symbolic interaction." What does this mean???

What are the four major types of communication?

What are the functions of communication?

            Communication is very important in our lives.  We spend 61% of our waking hours in a form of communication.  Communication satisfies most of our needs.  Communication satisfies:

 

These four human needs fall into five groups according to Abraham Maslow.  The groups are physical, safety, social, self-esteem and self-actualization.  By physical needs we mean air, water, food, and rest.  By safety needs, we mean protection from harm or threats.  By social needs we mean belonging to a group of people who are important to us (example family, friends, church, and school).  By self-esteem needs, we mean the feeling that we are valuable and worthwhile people.  The final need is self-actualization.  This means the desire to develop and be the best person we can be.  

Why do researchers and scholars use models?  What is a model?

            A model is a simple representation of some process or event.  A communication model helps researches to understand and explain communication behavior.  There are 4 good characteristics of a model.

·         Models can represent the important parts of a process
·         Models organize the parts of a process and show how they fit together.
·         Models simplify a complex (difficult) process.
·         Models provide a chance to look at an old event (process) in a new way.

There are also 3 disadvantages to models.

What are the parts of a communication model?  The parts are:

There are two types of communication models
A linear model of communication is one-way communication.  (See text page 9) There is no response of feedback from the listener.  Television is one-way communication.  A public speech is mostly one-way communication.   

Transactional models of communication include environment.  (See text page 11)  One part of environment is personal history.  Each person has a personal history affected by experience, culture, and values.  This affects communication.  Sometimes these experiences overlap.  This makes communication easier because communicators share common history.  Other things make communication hard, such as noise.  Noise can get in the way.  There are 3 kinds of noise.  External noise are things outside the receiver.  Examples are: a plane flying overhead, a noisy fan or heater, too much cigarette smoke in a crowded room.  External noise can cause problems almost anywhere in the model – the sender, channel, message, or receiver.  Another type of noise is physical noise.  Physical noise means a problem with the people talking (such as hearing loss, illness, tiredness).  The last kind of noise is psychological noise.  This occurs when the communicators are emotionally upset.  For instance, when a person is angry, depressed, over excited.  The transactional model is different from the simple linear and interactive models in 2 important ways.  The transactional model shows that we send and receive messages at the same time.  We adjust our message as we speak based on the response we get.  The transactional model shows that it is hard to pick out one single part and study it.  We need to think about the whole communication process.

Communication Competence:  What Makes An Effective Communicator?

“Communication competence is the ability to get what you seek from others in a manner that maintains the relationship on terms acceptable to both you and the other person.” (p.13)

Intercultural Communication Competence

Communication Differences between Cultures: There are subtle differences between cultures related to communication competence.
For example, in the United States we value self-disclosure in developing interpersonal relationships, as well as speaking directly and saying exactly what we mean.  In Asian cultures, this is not appropriate.  There is limited self-disclosure to strangers and communication is often indirect.  This allows the receiver of the message to "save face."

Cultures and Co-Cultures:  This includes more than national differences.  Within a society, co-cultures have different communication practices.   Here are a few:
age (e.g., teen, Gen X, baby boomers)
race/ethnicity (e.g. Latino, African American)
sexual orientation (e.g., lesbian, gay male)
lifestyle (e.g., biker, gamer)
college educated (e.g., CC, 4-year, post-grad)
etc., etc.

Characteristics of Intercultural Competence
Specific cultures have specific rules of communication (e.g., self-deprecating humor in the US is funny and OK, but among Arabs from the Middle East it's not OK).  Aside from specific rules you need to consider:

 -Motivation:  Do you have the desire to successfully communicate?
 -Tolerance for Ambiguity:  Do you have tolerance for ambiguity?  Often language is confusing and incomprehensible.
-Open-Mindedness: Can you be open about the differences between you and the other person.
       (e.g., women have very different status in other countries compared to the US; there is not the same belief in "equality")
 -Knowledge and Skill: It's important to know about the customs and rules of other countries, so that you don't make huge blunders. (e.g., The use of time is different in different cultures.  In western cultures meetings start on time; in Latin American cultures often time meetings start much later than the planned time.  People sit and chat for awhile before they "get down to business."  We need    to be mindful.  Here's how.
                                    Passive observation -- notice the behaviors of others around you when you're in their culture. Do as they do.
                                    Active strategies---read, watch movies, ask experts of the culture how to behave.
                                    Self-disclosure---tell the other your cultural ignorance; "This is very new to me.  What's the right thing to do?"

Competence in Mediated Communication
Mediated communication: technologies that connect people who are not face-to-face (e.g., E-mail, texting, internet, social networking websites, etc.)  This type of communication requires skills not typical in other forms of face-to face com.
-- Mediated communication-- is much leaner and no nonverbal possibilities; thus, harder to interpret with confidence.  Irony and humor can easily be misunderstood, so the receiver must clarity.
 -- Disinhibition --we don't monitor what we say; we blurt out anything.  Extreme example is "flaming" angry, hostile messages.
 --Permanence--
if not deleted they are permanent records.
 --Choosing the Best Medium-- Which is best? face-to-face; phone, email, texting, etc., Depends on   the context; the desired outcome.

What are the main misunderstandings about communication?

·         It is untrue that communication is always a good thing
·         It is untrue that communication solves all problems
·         It is untrue that more communication is always better
·         It is untrue that meanings are in the words
·         It is untrue that communication is simple

Chapter 2: Perception and the Self (pp. 30-65)

How is self-concept defined
The self-concept is our view of ourselves.  It includes our ideas about how we look, how we feel, what we look like and dislike, how we are the same as other people or different.  Our beliefs and values are also part of our self-concept.  The self-concept is perhaps our most fundamental possession.  Knowing who we are is essential.

How does Communication Influence the Development of the Self?

We learn our self-concept through communication with others.  We learn important facts about ourselves from “reflected appraisals.”  A “reflected appraisal” is what we think other people think about us.  This is also known as the “looking glass self.”  (Refer to Charles Cooley).  We get messages about who we are from all of the people around us.  This begins when we are infants.  (Example: How long baby cries before it is picked up.  How we are touched, held; the tone of our caretakers’ voice.)  When the child learns to speak and understand language, verbal messages both positive and negative affect self-concept.  When the messages come from a “significant other” it is more powerful.  A significant other is a person whose opinions we highly value.  (Example: special friend, relative, teacher).  

Researchers reported that parents and teachers have higher expectations for socioeconomically advantaged students.  When these students did poorly in school their self-esteem dropped.  When less advantaged background children did poorly there was no loss of self-esteem.  Why the difference?  Because parents and teachers sent messages of disappointment to higher status children.  No message was sent to less advantaged children.

 Later in life the influence of significant other is less powerful.  There is some influence on beliefs about physical attractiveness and popularity.  We shape the information from others to match our existing beliefs.  We make self observations (example: I’m taller than most people, I’m fatter, I’m funnier), but the importance we attach to these observations depends on the opinions of others.  Whether it is good or bad to be fat/skinny, married/single; solitary/ social, depends on society’s values. 

The Self-Concept, Personality and Communication

Personality is the view others hold of us.  Personality is a consistent set of behaviors that people have (example: friendly, lazy, smart, stupid).  There are over 18,000 trait (behavior) words in English to describe personality.  Some traits are innate (inborn).  Psychologist J. Kagan reported 10% of all children are born with some shyness.  Another 10% are born with more sociability.  Behavior changes with the situation (example: some people talk more when they are with close friends and family.  Other people talk more around strangers.) 

Culture and Self-Concept

Our whole idea of who we are (our self concept) is shaped by the culture in which we are reared. (grew up in).  Language is the primary feature in a culture.  If you speak the dominate language; you will have a self-concept which is different from a nonnative speaker of your language. If you do not speak the majority language, you might have a sense of being in the “out-group”.  The nonnative speaker may assimilate the dominate language (make it his/her own) or refuse.  The nonnative speaker may feel they are not as good as the native speaker; or they may feel they are unique and have something special to offer.

Culture influences the self-concept in subtle ways, too.  Individualistic vs. collective cultural values give us different view of ourselves.  Individualistic cultures prize people doing things on their own—no help.  Collective cultures value the group and see that everyone works together. (Example: address--- in individualistic culture your name would come first; in collective culture the country, province, etc. then your name would come last.)

Culture influences our level of comfort in different speaking situations.  In individualistic cultures, speakers feel more comfortable speaking out; confronting others, asking questions.  In collective cultures this would cause anxiety and discomfort.  In Chinese culture the word for “I” looks very similar to the word (characters) for “selfish”.

Stella Ting-Toomy cultural differences theory states: in Western cultures where there is a strong “I” orientation, the norm of speaking directly is honored. In collectivistic cultures share the main desire is to build connections between the self and others, indirect approaches that maintain harmony are considered more desirable.  “I gotta be me”, would be the Western motto; while the saying “If I hurt you, I hurt myself” is closer to the Asian way of thinking.

Self-Concept and Communication with Others? 

We try to be consistent in our self-concept.  We work to maintain a consistent view of ourselves.  We see the world in a way that agrees with our self-concept.  We use perceptual filters to maintain a consistent self-concept.  The filters work in two ways:  (1) filters allow some information to come through to us and not other information.  Information which fits what we already believe gets through the filter; and (2) we sometimes distort (misrepresent) events with excuses and explanations.

 

 

 

 

 

 

 

 

Self-fulfilling Prophecy

There are two types of self-fulfilling prophecy (prediction).  One type is when what we think will happen in the future actually happens.  Example: You expect to be nervous and do poorly on a speech and you do.  Or, you expect to do well on a math test and you do.  A second type of self-fulfilling prophecy is when the expectations of another person affects what happens to you.  Example:  A significant other (teacher/parent) says you’re doing very well in spelling and suddenly you start doing much better with spelling. 

There are three steps in the perceptual process: selecting, organizing, interpreting

There is a gap between “what could be known” and “what is known.”  We can never see, hear, touch, taste, smell everything.  Our five senses are limited.  We cannot know everything that is going on.  Our five senses choose only a small amount of stimuli.  (Stimuli are the things that cause us to notice them.  Stimuli can be anything that gets out attention.  Example: a red car, a juicy hamburger, a loud sound, a pain in our side, the smell of a rose.)  Therefore, we notice some things and not other things.  Why do we select some things to pay attention to?  There are four main reasons:

After we select what to pay attention to, we organize it.  We organize the information in a meaningful way.  Some messages can be organized in more than one way.  This creates confusion. 

●    ●    ●           How are these figures organized?

■    ■    ■           In rows = squares, dots, triangles

▲  ▲   ▲         In columns = a square, a dot, a triangle.

When we organize the cause and effect relationship in a situation, it is called “punctuation.”  We are punctuating the situation when we are organizing it to make meanings.  The same situation can give different appearances.  (Example:  “I ask you so many personal questions because you’re so quiet.”  And you say, “I get quiet when you ask me so many questions.”)

After selecting and organizing information we interpret it.  Interpretation means giving meaning to the information selected and organized.  There are many ways to interpret a single event.  (example: Is the person who smiles at you just being polite or interested in dating you?)  Five main factors affect how we interpret events. 

1.       Past experience

2.       Assumptions about human behavior

3.       Expectations

4.       Knowledge

5.       Personal Mood

6.       Language

 

Common Perceptual Tendencies

Often we misunderstand events.  We are inaccurate.  There are several common errors in perception.

  1. We make snap judgmentsOften based on stereotyping – exaggerated beliefs based on primitive categories such as race, sex, age.  These may have a kernel of truth, but they go beyond the facts and make unfounded claims. Three characteristic distinguish stereotypes from reasonable generalizations:
    • Categorizing others on the basis of easily recognized but not necessarily significant characteristics. (e.g., skin color gets notices first; but what is more important is how intelligent or artistically talented the person is.)
    • Ascribing a set of characteristics to most or all members of a group.
    • Applying the generalization to a particular person.

2.   We often judge ourselves more positively than we judge others. Self-serving bias.

Human beings have an egocentric tendency.  This means to see ourselves more favorably than others see us.  Results of an experiment showed:

One hundred percent (100%) of men surveyed reported they had ability to get along with others.  Sixty percent (60%) rated themselves in the top 10% of the population; 25% rated themselves in top1% of the population.  Seventy percent (70%) of the same group rated leadership skills in the top 25% and only 6% rated below average. 

Self concept influences how we see ourselves and others.  High self-esteem people are more likely to think well of others.  Low self-esteem people are likely to have a poor opinion of others. 

3.   We pay attention (and remember) negative impressions over positive ones.  When John is described as fun, attractive, intelligent, and a show-off, we tend to remember the negative trait show-off.

4    We are influenced by what is most obvious; by what we notice first.  This may not be they only cause or explanation for an event.

5.   We cling to our first impressions, even if impressions are wrong.

6.   We often believe other people are like us.

Perception and Culture

The same event may have different meanings in different cultures (Example: blinking while another person talks is no problem for North Americans, but the same behavior is considered impolite in Taiwan.)  The belief about the value of talk differs from one culture to another.  Western culture favors straight forward, honest talk.  Being indirect or vague (unclear) is not good.  It is viewed as negative.  Pause time between speakers is different for people and cultures, too.  “A woman from Texas went to Washington D.C. for a job in a dormitory administration.  When the dorm staff got together for meetings, she kept searching for the right time to break in – and never found it.  Although back home she was considered outgoing and confident, in Washington she was perceived as shy and retiring.  When she was evaluated at the end of a year, she was told to take an assertiveness training course because of her ability to speak up. 

Some people seem to never pause.  Others pause too long.  Eye-contact differs between cultures, also.  Whereas whites tend to look away from a conversational partner while speaking and at the other person while listening, blacks do just the opposite.

Empathy and Perception

There are three dimensions of empathy; (1) perspective taking ---understanding another person’s viewpoint; and (2) emotional dimension ---experiencing what others experience; feeling what they feel; (3) concern---for the welfare of the other. 

Sympathy is different from empathy.  Sympathy means compassion for another person’s situation.  Empathy means you feel what that person feels in the situation.  Practicing empathy makes people more tolerant.

Requirements for Empathy – empathy is difficult to achieve.  To behave empathetically you need to:

  1. Be open-minded.  Set aside your personal beliefs for a moment.
  2. Use imagination.  Try to picture the other person’s situation.
  3. Maintain your commitment to listen, to be open-minded and to see the other person’s situation.

 Perception Checking (This is a way of reducing misunderstandings.) There are three steps.

  1. Give a description of the behavior you have noticed.
  2. Give at least two possible interpretations (explanations) of the behavior
  3. Ask for feedback about how to interpret the behavior correctly.

Communication and Identity Management

Public and Private Selves

Your perceived self (or private self) is the one you believe yourself to be in moments of honest self-examination.  You may or may not share this view of yourself with others. 

Your presenting self is a public image – the way we want to appear to others.  Eriving Goffman used the word face to describe our “approved” social identity.  We work to present the “right” face to people.  We maintain face with others by acting the way we think they expect us to act.  We put on a front.  We try to manage other people’s impressions of us. 

High self-monitoring people have the ability to adjust their communication to create the desired impression.  Low self-monitoring people express their feelings and thoughts without much regard for the impression they are giving.  Advantages of high self-monitors are: they are good “people readers,” can handle social situations smoothly.  Disadvantages include: They are so good at changing roles that they don’t really know themselves and what they want or feel.

Characteristics of Identity Management

Why Manage Impressions? 

It is important to meet certain social expectations if we want to get along in any culture, group, family, workplace, etc.  Being able to control (or manage) the impressions others are getting of us is useful.

How do we Manage Impressions?  There are three types of communication that help create a “front.”

Face-to-face Identity Management

  1. Manner = a communicators words and nonverbal actions.  What we say and how we act gives an impression of us.  Are we friendly?  Cold?  Rigid?  Open?  Noisy?  Aggressive?  Do we smile?  Make eye-contact? 
  1. Setting = size of home, type of car, way you decorate your home; equipment in setting (such as TV, Disk Player, VCR, Pool Table, etc.)
  1. Appearance = clothing, jewelry, hairstyle.  All give an impression of us. 

Identity Management in Computer Mediated Communication

Advantage—communicators can edit their messages until they are satisfied; they can say difficult things w/o being interrupted and they aren’t forcing a response from the receiver.  The receiver, on the other hand, may choose not to respond if they have to give negative information/feedback or they can craft a response after much contemplation, etc. 

Disadvantage—sender may misrepresent who they are – age, gender, appearance, etc.

Impression Management and Honesty

It may seem that presenting a front is being dishonest and in some cases unethical.  And yes, that can be true.  But the reason for monitoring our self-presentation is to help us better fit with the situation and the context in which we find ourselves.  We wouldn’t expect to act the same way to a total stranger as we do to a close friend.  Impression management helps us choose the most appropriate “face” for the situation.  (Exercise: Ethical Challenge, p. 62)   

Changing the self-concept

  1. Have realistic expectations
  2. Have a realistic perception of yourself
  3. Have a desire to change.  Be willing to work hard.
  4. Have the skill needed to change.

Chapter 3: Language (pp. 66-99)

The Nature of Language

Language is a set of symbols, governed by rules, and used to communicate messages between people

·   Language is symbolic (a group of letters used to form words; words to form sentences etc.)  Symbols represent something.
·  
Language is rule-governed.  Language has rules.  There are 4 main rules.

1.       phonological rules – tells us what sounds can be put together to form words.

2.       syntactic rules – tells us the proper order for the words.  Example: John went to the store last night. (correct)  John to the store last night went.  (incorrect)

3.       semantic rules – tells us the shared meanings of words

 

 

 

 

 

 

 

 

Words don’t naturally have meaning.  People give words their meanings.  We all agree a “book” is something you read.  There is only an indirect meaning between a words and its object.

4.       pragmatic rules – tell us what the meaning of words and sentences are in specific situations.       Example:  “I want to see you,” if said by your boss means something different if said by your lover.

The language we use affects the way people view or status.  Higher status is given to people who use high style of speech.  (Style means choice of words; not manner of speaking.)  Words also affect our self-esteem.  The job title we get makes a difference in our attitude toward work.  Rather than a garbage collector a person is called a sanitary engineer.

Racist language is language which shows Whites as superior over other racial groups. 
Sexist language expresses stereotypes which assume superiority of one sex over another.  (Example:  Women are better cools and caretakers than men. Men are better at math than women.)

Some language is powerful; some powerless.  Examples of powerless language are: “I’m kinda disappointed …” , “I guess I’d like to…” ; “I know I didn’t do this very well, but…”,  “This is the way we should do it, don’t you think?”  These statements are weak and indirect.  When we use hesitations, tag questions, disclaimers, and overly polite form, we are using powerless language.

Language can build and demonstrate affiliation with others.  People who want to show they belong to a group tend to use the vocabulary as that group or person.  They may use pauses and rate of speech similar to the desired group or person.  They also may use the same level of politeness.  When language matches in this way, we say it is language convergence.  When someone tries to talk differently from certain groups or individuals, language divergence occurs.

Language which shows interest and attraction is better than negative language.  Example:  “It’s good” is a better statement than “It’s not bad; “Now arriving” is better than “Just now arriving”,  “She’s a housewife” is better than “She is only a housewife.” 

Language shows where the speaker is taking responsibility.

Use “I” instead of it.

Use “I” statements instead of “you” statements.

Avoid the use of “but statements (example: It’s good, but you need more work on it.”  Instead, use “and.”  It’s good and you need more work on it.”

-          Equivocal language is words that have more than one correct meaning.

-     Relative terms get their meaning by comparison.  Example: He is a fast eater. --- Fast     compared with whom?  She’s a good student. --- good compared with whom?  This class is easy. --- easy compared to what?  Math?  Science?

-     Abstract language is very general language.  S.I. Hayakawa created an idea call the abstraction ladder.  Most objects, events, ideas can be described with different degrees of specificity.  At the top of the ladder words are more general and abstract.  At the bottom of the ladder words are more concrete.  Example: Vehicle, automobile, Honda, Honda Prelude, Blue Honda Prelude, 1984 Blue Honda Prelude.

-     Emotive Language contains words that sound like they are only describing something, but they are actually giving the speakers attitude.  There are two kinds of definitions:

1)      Denotative definitions which describe an event in objective terms.  (Dictionary definitions are denotative.)

2)      Connotative definitions contain the feelings about the event.  (What are your feelings when you hear the words: public speaking, examination, cancer?  These feelings come from the connotative meanings of these words.  Words with no connotative meanings are words like it, the, as, on.

Troublesome Language The language of misunderstanding

The most obvious kind of problem is semantic---misunderstanding in word meaning. 

Equivocal language:  Equivocal words have more than one correct dictionary definition. 

Relative words: these are words that get their meaning by comparison.  Is Highline a large or small school?  That depends which other schools we are comparing it to.  “I’ll write to you soon.”  (What does soon mean?)

Slang and Jargon:

Abstract language:

Behavioral descriptions help avoid confusion.  They are specific and concrete.  They explain:

Disruptive Language

Confusing Facts with Opinions

Factual statements can be verified (checked) as true or false. 

Opinion statements are based on the speaker’s beliefs.

Example:  Fact—Highline has approximately 10,000 students

                Opinion—Highline has the best students of any community college.

Factual statements are based on direct observation.  Inferential statements are interpretations of information.  It is OK to make inferences as long as you say they are your inferences or guesses about the situation, event, etc.  Example: Sally says, “The plumbing truck pulled up across the street.  The Smith’s must have plumbing problems.”  This is Sally’s inference.  The truck may be at the Smith’s home asking for directions.  Or maybe the owner of the truck is a friend of the Smith’s. 

Emotive Language:  strong emotional language

Evasive Language

Euphemisms are pleasant words substituted for more unpleasant ones.  Using euphemisms often hides the true meaning.  Example: slaves—people who work for free; killing – unlawful deprivation of life; airplane crash—uncontrolled flights into terrain.

Equivocation

There are also equivocal statements; these are vague statement which can be taken in more than one way; often they are intentional.  Theses kinds of statements are often used to avoid lying or telling the painful truth.  (Example: How do you like my new sweater?   (You don’t really care for it so you say, “You really like the color green, huh?)

Gender and Language

Content There are significant differences in the way men and women talk.  In recent studies it was reported that men and women (ages 17-80) both talk about work, movies, television frequently.  Men tended to talk only to men about sex and sexuality.  And women tended to talk only to women about sex and sexuality.  Female friends spent more time talking about personal and home and family subjects, relationship problems, health and reproductive matters, weight, food and clothing, men and other women.  Men, however, talked about music current events sports, business and other men.  Both sexes talked about personal appearance, sex, and dating in same-sex conversations.  Women are more likely to gossip about close friends and family.  Men gossip about sports figures and media personalities.

Reasons for communicating – Men and women use language for different purposes.  Men talk with friends for their freedom, playfulness and friendship.  Men feel at ease talking with other men.  Men use language for practical reasons –example: new ways to solve problems about everyday matters.  Men also enjoy the humor and rapid pace that characterized all-male conversations. 

Women look for different kinds of satisfaction in conversation.  They use conversation to feel empathy and understanding; use language for sharing and caring.  Women felt they needed the contact with other women.  Fifty percent of the women in the survey said they called their female friends at least once a week just to talk.  Forty percent of the men said they never call their male friends just to chat of talk.

Conversation Style Research reports that women ask more question in mixed-sex conversations than do men (3X more).  Men interrupt women for more than women interrupt men.  Men’s talk is seen as more dynamic, aggressive, and strong.  Male job applicants were rated more fluent, active, confident and effective than females in interviews.  Men talk longer than women in mixed-sex dyads.  In same sex dyads women talk longer.  In larger groups men talk more, while women talk more in smaller groups.  Men are more likely to talk about themselves with women than with other men. 

Nongender Variables – There are no differences between men and women in some areas of speech as use of profanity, use of qualifiers (e.g. “I guess”, or “This is just my opinion”), tag questions, and vocal fluency.  In the workplace female managers were rated as providing more information, putting more emphasis on happy interpersonal relationships, and being more encouraging, open to new ideas, concerned and attentive.  Male managers were rated as being more dominant, direct and quick to challenge others.  The speaker’s occupation influences speaking style.  Example: Male day-care teachers’ speech is similar to female teachers’ speech.  Doctors tended to interrupt their patients more than patients interrupted the doctor.  However, male patients did interrupt female physicians more often than they did male physicians. 

Sex Roles—Differences in speech are not necessarily only due to gender.  Other factors are important.  Example: setting, speaking experience, social expectations, etc.  Researchers have identified three sex roles: masculine, feminine, and androgynous.  There are “masculine” females, “feminine” males and androgynous communicators who combine traditionally masculine and feminine characteristics.  Research shows differences in language are often because of these sex roles and not because of biological reasons.

Culture and Language / Verbal Communication Styles

Each language has its own unique style.  For example: there may be differences in amount of formality and informality in talk; precision and vagueness; brevity and detail, etc.  When someone used their “cultures style” in different cultures, there can be problems. 

One area of difference identified by Edward Hall is directness (vs. indirect)Low-context cultures use language to express thoughts, feelings, and ideas as clearly and logically as possible.  (For low-context cultures the meaning is in the words.)  In high-context cultures there is utmost value placed on social harmony.  So, rather than upset someone by speaking clearly, communicators learn to discover meaning from the context (such as nonverbal behavior, history of the relationship, social rules that govern interaction.  See table 3-4, page 102.)  High context communicators refrain from saying no directly.  They talk “around” the point. 

A second area of difference is degree of elaboration (vs. succinct).  Speakers of Arabic use rich, expressive language with strong assertions and exaggeration.  These would sound ridiculous in English.  A third area of difference is succinctness.  In cultures where silence is valued (i.e. Native American), succinctness is common.  A fourth area of culture difference is the level of formality (vs. informal).  Informal approach is common in U.S., Canada, Australia.  More formal style is common in many parts of Asia and Africa. 

Language and World View

Linguistic relativism is a 150 year old theory that says language strongly influences what we see.  It’s suggested that the Eskimos have 17-100 words for snow.  Because they have the words, they are able to distinguish variations of snow that would go unnoticed by most people. 

Whorf-Sapir hypothesis provides examples of world view and language used.  The Hopi Indians do not distinguish between nouns and verbs.  Nouns being fixed objects and verbs being motion.  Therefore, the Hopi see the world as constant change, ever evolving.  It’s the difference in view between a person “being a criminal” versus “doing a criminal act.”

Language Use in North American Culture

Married women in Western Society may choose to take their husband’s last name, keep their own, or hyphenate his and her last names.  The choice reflects differences in attitude about their married relationship.  Taking the husband’s name meant high importance placed on the relationship first, social expectations on how they should act second, and self issues last.  Women keeping their own name put personal concerns ahead of relationship and social expectations.  Women with hyphenated names fell somewhere between these two groups.

Cultural names chance within cultures.  In North America the first freed slaves preferred to be called “Africans.”  In 19th-20th Century “Colored” was the term.  In the 1960’s “Black” was popular and recently “African-American” has gained some popularity.  A recent poll showed 60-72% of blacks surveyed preferred the term “black”, 15-25% preferred “African-American.” 

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