Speech 100: Fundamentals of Oral Communication
Study Guide for Examination #3 ---Chapters 12, 13, 14, 
in Adler & Rodman's Understanding Human Communication, 10^th ed., 2009
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Chapter 12: Presenting Your Message

1.   When is it best to use a memorized mode of speech delivery?
2.    Describe the different ways "emphasis" can be achieved in speech delivery?
3.    Define the following terms, memorized, manuscript, impromptu, extemporaneous.
4.    What is the most appropriate use of eye contact in a classroom setting?
5.    How is movement by the speaker helpful?
6.    Why is practicing a speech important?
7.    Which is preferred, voluntary or involuntary movement by a speaker?
8.    How can rewriting a speech be beneficial?
9.    Describe the benefits of stage fright. What are the harmful effects?
10.    How important is appearance in speech delivery?
11.    What are three statements you could make to yourself to reduce speech anxiety?
12.    Can an audience always gauge how nervous a speaker is?
13.    What are four types of irrational thinking that can make you unnecessarily nervous when you speak?

1.    How would you create "information hunger" in audience members?
2.    How important and what kind of effect will audience involvement have in a speech?
3.    Why would a speaker use a "learn by doing" format?
4.    What is a signpost and how is it used?
5.    The audience should be informed if a speaker was unable to do an adequate job of research on the topic.
6.    Is repetition often used more in written language or in speeches?
7.    How does using a volunteer from the audience effect a speech?
8.    What will help make language clearer?

Chapter 14: Persuasive Speaking

1. Define persuasion.
2. Explain social judgment theory. Give an original example of it.
3. What are ethical decisions based on?
4. What are the two most important components of credibility?
5. What is a proposition of "fact", "value", "policy".
6. What is the difference between a speech to convince and a speech to actuate?
7. When should a speaker use indirect persuasion?
8. What is direct persuasion?
9. How should the body of a persuasive speech be structured?
10. What is a useful organizational pattern when speaking to persuade?
11. What is the Monroe motivated sequence?
12. What is inductive reasoning? Deductive reasoning?
13. What is reasoning by analogy? Reasoning by sign? Causal reasoning?
14. How does a speaker establish common ground?
15. What are the three main components of credibility?
16. What is the "yes" response?
17. Explain in your own words the six logical fallacies in reasoning given in chapter 14, pages 432-434..

(ad hominem, reductio ad absurdum, either-or, post hoc ergo propter hoc, argumentum ad verecundiam, argumentum ad populum)