Further Reading
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Social Psychology

Cialdini, Robert

Influence: Science and Practice, 4th ed. (2000)
-- Listen to NPR's Tom and David Gardner of The Motley Fool Radio Show interview with Cialdini (9/26/03). -- Listen to NPR's Bob Edwards of Morning Edition interview with Cialdini (7/8/02).

Heath, Chip & Heath, Dan

Made to Stick: Why Some Ideas Survive and Others Die (2007)

Jones, James M.

Prejudice and Racism, 2nd ed. (1997)

Levine, Robert

The Power of Persuasion: How We're Bought and Sold (2003)

Nelson, Todd

The Psychology of Prejudice (2002)

Pratakanis, Anthony & Aronson, Elliot 

Age of Propaganda: The Everyday Use and Abuse of Persuasion, Revised (2000)
Listen to NPR's Neil Conan interview a panel of guests, including Pratkanis, on the use of propaganda in war (1/2/04).

Zimbardo, Philip

The Lucifer Effect (2007)