"The typical American witnesses an astonishing array of visual images
each day, most of them in the form of television, internet, or magazine
advertisements. It is now estimated that the typical American views
as many as 30,000 to 40,000 such images per year."

"It is thus important to develop the skills needed to critically evaluate the advertisement format
and its proliferation in various forms of mass media. We must first recognize that these images
bear a message, that they seek to transmit feelings and needs, that they frequently play on human
desires and fears, and that they seek to elicit specific forms of behavior: the purchase of a
product, loyal viewership, or a vote. We must then attempt to reflect and look carefully at the
messages that are being transmitted to us. It is important to engage in multiple interpretations of
 an image or advertisement, for it is frequently in this way that we discover the assumptions and
implicit messages of an image. (And, in addition, it is important for us to read about and research
the products, daily events, and political issues that concern us.)"

 Use of a Photograph - What does it mean?  

Locating Images

Citing Image Sources