Jeff Ward
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BUSN 225 - E-Commerce Management         Syllabus - Winter 2005

Time: 8:00AM – 8:50AM, M-F          Classroom: Building 30, room 203

Office Hours: Monday-Friday, Noon to 1:00PM, or by appointment.

Required Readings: You will be required to read current articles and web content. You will be expected to apply readings and articles to assignments and tests.

PowerPoint Slides:

Course Information Intro to E-Commerce Week Two Week Four
Week Five Week 6a  6b  6c Week 7a  7b  7c 7d Web Design

Course Topics Calendar:

Week One:
Introduction
Week Two:
Revenue Models
Week Three:
Affiliate Programs & Search Engines
Week Four:
Web Advertising
Week Five:
E-Commerce Essentials
Week Six:
Supply Chain Management
Week Seven:  Phishing
Security
Weeks Eight - Ten:
Develop an
E-commerce Site Plan

Course Overview: This course is the study of Course Overview: This course is the study of how managers utilize technology to improve efficiency and profitability. We will study how electronic business and electronic commerce, or e-business and e-commerce, evolved, how they are utilized today, and how they may be used in the future.  This is not a programming class; rather it is a study of how managers can use the tools being developed by programmers to help sell products and services, or to improve internal communications and processes in order to lower costs.

It is an advanced business course, and assumes an understanding of basic business principles – especially accounting and marketing.

Learning Outcomes: At the successful completion of this course, students will:

  • Understand how e-Business and e-Commerce have evolved.
  • Appreciate how business and technology are integrated in modern business.
  • Evaluate how e-commerce development, and business/technology integration, affects and will affect basic business practices and environment.
  • Understand how to utilize technology to optimize company performance.

Assessment: Grades will be earned through:

  • Assignments – 25%
  • Class and group participation – 30%
  • Group project -- 25%
  • Tests -- 20%

Web Access: Access to a computer and the internet are required for this course. Assignments and projects will regularly require you to be on the web outside of class time. Be sure that you schedule time to use the computer lab and/or have access at home.

Late work: Points for class participation cannot be made up. Other work can be turned in up to one week late, with a late penalty of 20%. No assignments later than one week will be accepted.

Makeup Exams:  You are limited to one excused makeup exam per quarter.  There is a 40% penalty for all exams taken “late” after your first excused exam.  An exam qualifies as excused if you notify the instructor via phone or email no later than the end of day on the scheduled day of the exam. 

Attendance Guidelines: You cannot earn participation points if you do not participate. More importantly, however, you will miss a learning opportunity that will affect your success in later assignments and tests.

Academic Integrity: Education assumes a high level of trust between the instructor and students. You will be expected to communicate with class members and the instructor in a professional and respectful manner. All work on exams and individual assignments must be the product of your own efforts and, if you are referencing outside sources, you must site those sources in your work.

Statements on Accessibility: If you need course adaptations or accommodations because of a disability; if you have emergency medical information to share with the instructor; or if you need special arrangements in case the building must be evacuated, please provide the instructor with a Letter of Accommodation from the Office of Access Services. Access Services is located in Building 6 in the Student Development Center.

Cell Phones: Please turn off the ring on your phone when you come to class.

Class Completion: Students must complete the first 8 weeks of course work with a passing grade (at least 0.7, or 62%) to be eligible for an incomplete grade. Discuss the possibility of earning an incomplete grade with me prior to last week of instruction.

If you decide to withdraw from this class, be sure to do so officially through the Registration Office in Building 6 by the March 4, 2005, deadline date.

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Email me at jward@highline.edu
Phone: 206/878-3710  x3354
Office: Building 29, Room 348

Last Updated: 03/04/2009