Jeff Ward
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 BUSN125 - Exploring E-Commerce    

*Note: BUSN125 is an ONLINE class, and the classroom can be found at http://blackboard.highline.edu.

BlackBoard Welcome Video:
 Welcome Video   This is the same information you'll find in the "Welcome Letter" on the BlackBoard site..

Office Hours: Monday-Thursday, 11:00AM to 12:30PM, or by appointment, in building 29, room 348.

Required Text: Electronic Commerce. 7th Edition, Gary Schneider. Thomson/Course Technology, 2007.  ISBN: 1-4188-3703-2.   The text is available at the Highline Community College bookstore, or online at http://www.highlinebookstore.com/.

Textbook web site: http://www.course.com/downloads/mis/ecommerce7/

Required Readings: In addition to the text, you will be required to read current articles and web content. You will be expected to apply text and articles to assignments and tests.

Course Overview: This course is the study of how managers utilize technology to improve efficiency and profitability. We will study how electronic commerce, or e-commerce, evolved, how it is utilized today, and how it may be used in the future.  This is not a programming class; rather it is a study of how managers use the tools being developed by programmers to help sell products and services, and to improve internal communications and processes in order to lower costs.

It is an introductory course, including topics such as infrastructure, web-based tools, e-commerce software, security, electronic payment systems, and business and marketing strategies.

Learning Outcomes: At the successful completion of this course, students will:

  • Own a basic understanding of what e-commerce is and how it works.
  • Understand the basic concepts of the computer systems that support e-commerce.
  • Appreciate how business and technology are integrated in modern business.
  • Evaluate how e-commerce development, and business/technology integration, affects and will affect basic business practices and environment.

Assessment: Grades will be earned through:

  • Assignments – 25%
  • Discussion Board Participation – 25%
  • Final project -- 20%
  • Tests -- 30%

Web Access: Access to a computer and the internet are required for this course. Assignments and projects will regularly require you to be on the web outside of class time. Be sure that you schedule time to use the computer lab and/or have access at home.

Late work: Work can be turned in up to one week late, with a late penalty of 20%. No assignments later than one week will be accepted.  Discussion Board points cannot be made up.

Academic Integrity: Education assumes a high level of trust between the instructor and students. You will be expected to communicate with class members and the instructor in a professional and respectful manner. All work on exams and individual assignments must be the product of your own efforts and, if you are referencing outside sources, you must site those sources in your work.

Statements on Accessibility: If you need course adaptations or accommodations because of a disability; if you have emergency medical information to share with the instructor; or if you need special arrangements, please provide the instructor with a Letter of Accommodation from the Office of Access Services.

Class Completion: If you decide to withdraw from this class, be sure to do so officially through the Registration Office by the December 1st, 2006, deadline date.

Class Schedule: (Subject to change – please note in class when changes are made.)

Key to bullet symbols:
Ø      
Individual Assignment (Due by Sunday at 9:00PM of the week.)
v     Exam
 

Week

Topics and Assignments

Reading

1
 

Introduction to Electronic Commerce

Ø       Assignment:  Chapter 1 Review Questions 1, 2, 3


Interesting website: VoIP 

History of E-Commerce

Chapter 1

2
 

Technology Infrastructure – The Internet and the World Wide Web 

Ø       Assignment: Chapter 2 Review Questions (each in one paragraph) 1, 2, 3.

 

Great web site about how information moves across the internet:
http://www.wisc-online.com/objects/index.asp?objID=CIS402

Chapter 2
3
 

Selling on the Web: Revenue Models and Building a Web Presence                    Revenue Models

Ø       Assignment: Chapter 3 Review Question 1, 2, 5.       Revenue Model Video

Revenue Model 125 Video

Interesting website:
How Affiliate Programs Work

Chapter 3
4
 

Marketing on the Web
Ø       Assignment: Chapter 4 Review Question 2, 3 (200 words).                               E-Marketing

Interesting websites:                                  MicroEnvironment PartA Video
Ways to Increase Web Traffic                   MicroEnvironment PartB Video

Search Engine Optimizing                         Globalization Video
Customer Relationship Management

EXAM #1 REVIEW

v     EXAM #1

Chapter 4
5
 

Business to Business Strategies: From Electronic Data Interchange
to Electronic Commerce
                      
Welcome to Week 5
Ø       Assignment: Chapter 5 Review Questions 1, 2, 3.

Interesting websites:
Supply Chain Management
More Supply Chain Management and RosettaNet

Chapter 5
6
 

Online Auctions, Virtual Communities, and Web Portals
Ø       Assignment: Chapter 6 Review Questions 1, 3, 4 (each in 100 words).

Interesting websites:
eBay Fraud - The Great Secret of E-Commerce
Auction Information
Consignment Auctions

Chapter 6
7
 

The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues
Ø       Assignment: Chapter 7 Review Questions 1, 4, 5 (each in 100 words).

Interesting websites:
Defamation

 

v     EXAM #2

Chapter 7
8
 

Web Server Hardware and Software

Electronic Commerce Software

Ø       Assignment: Chapter 8 Review Questions 2, 4.

Ø       Assignment: Chapter 9 Review Questions 1, 3.


Interesting websites:
What to do about spam?      Bayesian Counter Email
     More Spam Links      Problems w/Spam Blockers

Chapter 8
Chapter 9
9
 

Electronic Commerce Security
Ø       Assignment: Chapter 10 Review Questions 1, 3.

PC World article on internet security - very comprehensive
More good stuff on security.

Chapter 10
10a
 

Payment Systems for Electronic Commerce
Ø       Assignment: Chapter 11 Review Questions 2, 3.
 

Chapter 11
10b
 

Planning for Electronic Commerce
Ø       Assignment: Chapter 12 Review Questions 1, 2.

§         Final Project Due

Chapter 12
Finals Week



 

v      FINAL EXAMINATION

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Email me at jward@highline.edu
Phone: 206/878-3710  x3354
Office: Building 29, Room 348

Last Updated: 03/04/2009