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BUSN125
- Exploring E-Commerce
*Note: BUSN125 is an
ONLINE class, and the classroom can be found
at http://blackboard.highline.edu.
BlackBoard Welcome Video:
Welcome Video This is the same information you'll
find in the "Welcome Letter" on the BlackBoard site..
Office Hours:
Monday-Thursday, 11:00AM to 12:30PM, or by appointment, in building 29, room 348.
Required Text:
Electronic Commerce.
7th
Edition, Gary Schneider. Thomson/Course Technology, 2007. ISBN:
1-4188-3703-2. The text is available at the Highline
Community College bookstore, or online at
http://www.highlinebookstore.com/.
Textbook web site:
http://www.course.com/downloads/mis/ecommerce7/
Required Readings:
In addition to the text, you will be
required to read current articles and web content. You will be expected to apply
text and articles to assignments and tests.
Course Overview:
This course is the study of how managers
utilize technology to improve efficiency and profitability. We will study how
electronic commerce, or e-commerce, evolved, how it is utilized today, and how
it may be used in the future. This is not a programming class; rather it is a
study of how managers use the tools being developed by programmers to help sell
products and services, and to improve internal communications and processes in
order to lower costs.
It is an introductory
course, including topics such as infrastructure, web-based tools, e-commerce
software, security, electronic payment systems, and business and marketing
strategies.
Learning Outcomes:
At the successful completion of this
course, students will:
- Own a basic
understanding of what e-commerce is and how it works.
- Understand the basic
concepts of the computer systems that support e-commerce.
- Appreciate how business
and technology are integrated in modern business.
- Evaluate how e-commerce
development, and business/technology integration, affects and will affect
basic business practices and environment.
Assessment:
Grades will be earned through:
- Assignments – 25%
- Discussion Board
Participation – 25%
- Final project -- 20%
- Tests -- 30%
Web
Access: Access to a computer and the
internet are required for this course. Assignments and projects will regularly
require you to be on the web outside of class time. Be sure that you schedule
time to use the computer lab and/or have access at home.
Late work:
Work can be turned in up to one week late, with
a late penalty of 20%. No assignments later than one week will be accepted.
Discussion Board points cannot be made up.
Academic Integrity:
Education assumes a high level of
trust between the instructor and students. You will be expected to communicate
with class members and the instructor in a professional and respectful manner.
All work on exams and individual assignments must be the product of your own
efforts and, if you are referencing outside sources, you must site those sources
in your work.
Statements on
Accessibility: If you need course
adaptations or accommodations because of a disability; if you have emergency
medical information to share with the instructor; or if you need special
arrangements, please provide the
instructor with a Letter of Accommodation from the Office of Access Services.
Class Completion:
If you decide to withdraw from this class,
be sure to do so officially through the Registration Office by the December 1st,
2006, deadline date.
Class Schedule: (Subject to change – please note
in class when changes are made.)
Key to bullet symbols:
Ø
Individual Assignment (Due by Sunday at 9:00PM of the week.)
v
Exam
|
Week |
Topics and Assignments |
Reading |
|
1
|
Introduction to Electronic Commerce
Ø
Assignment: Chapter 1 Review Questions 1, 2, 3
Interesting website: VoIP
History of E-Commerce |
Chapter 1 |
2
|
Technology Infrastructure – The Internet and
the World Wide Web
Ø
Assignment: Chapter 2 Review Questions (each in one
paragraph) 1, 2, 3.
Great web site about how information moves across the internet:
http://www.wisc-online.com/objects/index.asp?objID=CIS402 |
Chapter 2 |
3
|
Selling on the Web: Revenue Models and
Building a Web Presence
Revenue Models
Ø
Assignment: Chapter 3 Review Question 1, 2, 5.
Revenue Model
Video
Revenue Model 125
Video
Interesting website:
How
Affiliate Programs Work |
Chapter 3 |
4
|
Marketing on the Web
Ø
Assignment: Chapter 4 Review Question 2, 3 (200 words).
E-Marketing
Interesting websites:
MicroEnvironment PartA
Video
Ways to Increase Web Traffic
MicroEnvironment PartB
Video
Search Engine Optimizing
Globalization
Video
Customer Relationship Management
EXAM #1 REVIEW
v EXAM
#1 |
Chapter 4 |
5
|
Business to Business Strategies: From Electronic Data Interchange
to Electronic Commerce
Welcome to Week 5
Ø
Assignment: Chapter 5 Review Questions 1, 2, 3.
Interesting websites:
Supply Chain Management
More Supply Chain Management and
RosettaNet |
Chapter 5 |
6
|
Online Auctions, Virtual Communities, and Web
Portals
Ø
Assignment: Chapter 6 Review Questions 1, 3, 4 (each in
100 words).
Interesting websites:
eBay Fraud - The Great Secret of E-Commerce
Auction Information
Consignment Auctions |
Chapter 6 |
7
|
The Environment of Electronic Commerce: Legal,
Ethical, and Tax Issues
Ø
Assignment: Chapter 7 Review Questions 1, 4, 5 (each in 100
words).
Interesting websites:
Defamation
v EXAM
#2 |
Chapter 7 |
8
|
Web Server Hardware and Software
Electronic Commerce Software
Ø
Assignment: Chapter 8 Review Questions 2, 4.
Ø
Assignment: Chapter 9 Review Questions 1, 3.
Interesting websites:
What to do about spam?
Bayesian Counter Email
More Spam Links
Problems w/Spam Blockers
|
Chapter 8
Chapter 9 |
9
|
Electronic Commerce Security
Ø
Assignment: Chapter 10 Review Questions 1, 3.
PC World
article on internet security - very comprehensive
More good
stuff on security. |
Chapter 10 |
10a
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Payment Systems for Electronic Commerce
Ø
Assignment: Chapter 11 Review Questions 2, 3.
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Chapter 11 |
10b
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Planning for Electronic Commerce
Ø
Assignment: Chapter 12 Review Questions 1, 2.
§
Final Project Due |
Chapter 12 |
Finals Week
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FINAL EXAMINATION
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