 Marketing & Selling (AAS option)
Department Website: http://business.highline.edu
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NEW! Common Course Numbers marked with an "
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Important Notes
- This information does not substitute for meeting with a faculty adviser.
- Certificate and AAS degree programs emphasize preparation in specific job skills required for entry-level employment.
- Not all classes are offered every quarter or at night.
- Students attending only in the evening must remember it is likely to take longer than two years to complete program.
- This program offers flexible registration and open-entry enrollment.
AAS Learning Outcomes
- Interpret and use oral instructions to complete assigned tasks; speak clearly and produce written documents for a diverse group of customers, coworkers and managers utilizing current business terminology.
- Use supervisory skills to interact
effectively on an interpersonal level with diverse groups.
- Identify, evaluate and apply industry specific business principles. Make informed decisions within the parameters of legal requirements and societal expectations.
- Utilize current industry technology in business applications.
- Use an understanding of basic business principles and organizational priorities to make decisions about work being performed.
- Apply marketing and sales principles in a marketing or sales support role.
- Develop a marketing plan utilizing an understanding of the role the marketing mix plays in strategic planning.
- Use effective team management concepts to produce quality deliverables (such as written reports and professional presentations) conceived and created through team collaboration.
- Design and implement marketing research to accurately discover and assess market needs through reliable measurement and data collection methods.
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Professional-Technical Core Courses (PT)
| Course |
Course Title |
AAS Cr. |
| BUS& 101 | Introduction to Business | 5 |
| BUSN 110 | Business, Government, and Society | 5 |
| BUSN 125 | Exploring E-Commerce | 5 |
| BUSN 132 | Advertising | 5 |
| BUSN 133 | Basic Money Management | 3 |
| BUSN 134 | Principles of Salesmanship | 5 |
| BUSN 135 | Business Mathematics | 5 |
| BUSN 138 | Principles of Marketing | 5 |
| BUSN 165 | Managing Customer Service | 5 |
| BUS& 201 | Business Law | 5 |
| BUSN 205 | International Business | 5 |
| BUSN 212 | Business Ethics Seminar | 3 |
| BUSN 216 | Microcomputer Applications | 5 |
| BUSN 225 | E-Commerce Management | 5 |
| BUSN 238 | E-Marketing | 5 |
| BUSN 270 | Principles of Management and Supervision | 5 |
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Total Core Course Credits |
76 |
Supporting Courses (SC)
| Course |
Course Title |
AAS Cr. |
| ECON 110 | Essentials of Economics | 5 |
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Total Supporting Course Credits |
5 |
Related Instruction Courses (RI)
| Course |
Course Title |
AAS Cr. |
| ACCTG 121 | Practical Accounting | 5 |
| BUSN 160 | Human/Labor Relations | 5 |
| ENGL& 101 | English Composition I | 5 |
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Total Related Instruction Credits |
15 |
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Content updated:
09/02/09
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